Analyses the role, structure, and policies of destination and marketing management organizations at the local, regional, and national levels. Assesses and evaluates stakeholder and infrastructure issues in creating a sustainable tourism destination. Reviews international marketing concepts, and builds capabilities for research and interpretation of data. Addresses the motivations of tourists in the selection of destinations.
Upcoming course dates
start date
End date
delivery
Online
domestic tuition
$1,073.15
start date
End date
delivery
On Campus
domestic tuition
TBD