course code

IHMN413

credits

3.0

course level

Undergraduate

Analyses the role, structure, and policies of destination and marketing management organizations at the local, regional, and national levels. Assesses and evaluates stakeholder and infrastructure issues in creating a sustainable tourism destination. Reviews international marketing concepts, and builds capabilities for research and interpretation of data. Addresses the motivations of tourists in the selection of destinations.

Upcoming course dates

start date
End date
delivery

Online

domestic tuition

$1,073.15

start date
End date
delivery

On Campus

domestic tuition

TBD